One of the best moments in my career was the day I walked out of a meeting having convinced a grocery store chain to switch from a price-based retail strategy, to one of building positive brand sentiment. A few months later, after ten million views online, and countless positive comments from people across the country, they were clamoring for more.

I’ve never felt so proud, or validated, in all my professional life.

Nothing is more compelling than real, true-to-life stories. And I’m incredibly thankful to Farm Bureau Insurance (of Tennessee!) for the opportunity to tell them.

All too often in Advertising, we struggle with feeling like we’re convincing people to buy something they don’t actually need. Good health is not one of those things. And despite the challenges associated with the healthcare category, I’m honored to be able to create work that captures the true beauty of this thing we call “life.”

Here’s a sample of work I’ve done for several healthcare entities, and some really amazing projects I’ve been lucky to be a part of.

As the gateway to the Smoky Mountains, Gatlinburg, Tennessee, is the perfect combination of natural beauty, cultural vibrance, and down-home southern charm. Recent tourism work includes TV, and a wildly-popular series of digital pieces featuring the area’s most famous icon: the black bear.

I’ve always dreamed of the day I could create work in the QSR/Fast Casual category, and I’m thankful for Zaxby’s giving me the opportunity to do just that.

Here are some TV spots, posters, activations, and PR writeups on stuff we did. Big props to the creative team, Silver in particular.

Silver Cuellar, III

Kym Stone

Josh Fahey

Caitlin Smichowski

Matt Johnson

And maybe Louie Spivak, I can’t remember

An athlete in a former life, I’ll always have a love for sports…particularly the University of Tennessee. I grew up coming to football games with my grandfather, and now, decades later, I’m lucky to have the opportunity to create work in a space that I’ve always been passionate about.

The most fulfilling work a creative could possibly do, is work that makes the world a better place.